Job Purpose

Lead the development of brand identity concepts, packaging designs, and visual assets for private-label and exclusive brands, ensuring alignment with Nice One’s brand guidelines, commercial objectives, and product requirements. The role focuses on developing high-quality packaging artwork, managing design workflows and priorities, maintaining brand standards, and collaborating with cross-functional teams and external suppliers to ensure creative deliverables meet technical, production, and quality requirements.

Key Responsibilities & Accountabilities

1. Lead Brand Identity & Packaging Design: Develop creative concepts for brand identities, packaging architecture, and packaging designs for private-label and exclusive brands, ensuring consistency with approved brand guidelines and commercial objectives.

2. Develop Packaging Artwork: Develop and deliver high-quality packaging artwork, labels, print-ready production files, and supporting brand identity assets that meet creative, technical, and production standards.

3. Manage Design Workflow & Prioritization: Manage the design request queue, prioritize tasks based on commercial urgency and business needs, and ensure all design assets are delivered within agreed service-level agreements (SLAs).

4. Enforce Brand Standards: Ensure all design outputs from the BD team strictly adhere to Nice One’s brand identity guidelines, including typography, colour palette, imagery style, and layout principles.

5. Lead Packaging & Product Visual Development: Create and finalize packaging artwork and product visual mock-ups for private-label and exclusive products, coordinating with Product Developers and suppliers to ensure compliance with technical specifications and production requirements.

6. Mentor & Guide the Graphic Designer: Provide design direction, constructive feedback, and coaching to the Graphic Designer. Review design work before submission to stakeholders and support the development of the junior designer’s skills and capabilities.

7. Drive Cross-Functional Visual Collaboration: Collaborate with Product Development, Brand Content, Marketing, Product Onboarding, and packaging suppliers throughout packaging development, artwork approval, and production activities to ensure designs meet commercial, technical, and quality requirements.

8. Maintain Design Systems & Asset Libraries: Maintain and update the BD design asset library, templates, and brand guidelines documentation, ensuring all creative assets are organized, accessible, and aligned with approved standards.

Required Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, or a related field is preferred.

• Relevant experience in graphic design, brand identity, packaging design, or a related creative role, preferably within beauty, cosmetics, or consumer products.

• A strong portfolio demonstrating brand identity development, packaging design, artwork execution, and visual communication skills.

• Proficiency in Adobe Creative Cloud applications, particularly Adobe Illustrator, Photoshop, and InDesign.

• Strong understanding of packaging architecture, typography, colour theory, layout principles, visual identity systems, and print production requirements.

• Experience preparing print-ready packaging artwork, labels, mock-ups, and production files in accordance with technical specifications.

• Ability to interpret commercial and creative requirements and translate them into effective brand identity and packaging solutions.

• Experience managing design requests, prioritizing tasks, and delivering creative assets within agreed timelines and SLAs.

• Experience collaborating with cross-functional teams, product developers, and external suppliers throughout design development and production.

• Previous experience providing design direction, reviewing creative work, or mentoring junior designers is preferred.

• Strong attention to detail, organizational skills, communication skills, and the ability to manage multiple projects simultaneously.

• Creative, proactive, and solutions-oriented approach, with the ability to balance brand consistency, technical accuracy, and commercial objectives.