Job Summary:

We are seeking a proactive, creative Influencers Specialist to join our marketing team. The successful candidate will develop and manage influencer partnerships, execute campaigns that drive brand awareness and sales, and measure influencer performance to optimize ongoing activity. This role requires strong relationship-building skills, a solid understanding of social media trends and analytics, and the ability to coordinate cross-functional stakeholders in a fast-paced environment.

Key Responsibilities

• Influencer Strategy: Develop and execute influencer marketing strategies aligned with brand objectives, audience segments, and campaign goals.

• Talent Sourcing & Outreach: Identify, evaluate, and recruit influencers across platforms (e.g., Instagram, TikTok, YouTube) based on audience fit, engagement, and creative potential; manage outreach and negotiation.

• Campaign Management: Coordinate campaign briefs, content guidelines, timelines, and deliverables; ensure content aligns with brand messaging and compliance requirements.

• Contracting & Budget Management: Prepare agreements, manage budgets and payments, track spend versus plan, and ensure timely fulfillment of commercial terms.

• Creative Collaboration: Work with influencers, creative teams, and product stakeholders to develop authentic, on-brand content concepts that resonate with target audiences.

• Performance Tracking & Reporting: Monitor KPIs such as reach, engagement, conversion, and ROI; prepare regular campaign reports and actionable insights to improve future performance.

• Compliance & Brand Safety: Ensure influencer content meets legal, contractual, and brand guidelines, including disclosure and intellectual property considerations.

• Relationship Management: Nurture long-term partnerships with high-performing influencers, manage expectations, and identify opportunities for ongoing collaboration.

• Market & Trend Monitoring: Stay current on social media trends, platform features, and influencer landscape to inform strategy and uncover new opportunities.

• Cross-Functional Collaboration: Work closely with social media, PR, product, and e‑commerce teams to align influencer initiatives with broader marketing plans and commercial objectives.

Skills and Qualifications

• Experience: 2+ years of experience in influencer marketing, social media, talent management, or a related field. Experience working with creators and managing end-to-end campaigns is preferred.

• Education: Bachelor’s degree in Marketing, Communications, or a related discipline preferred; equivalent practical experience accepted.

• Platform Knowledge: Deep familiarity with major social platforms, content formats, and community behaviors; practical experience using social analytics tools.

• Analytical Skills: Ability to interpret campaign metrics, generate insights, and make data-driven recommendations to improve performance and ROI.

• Communication: Excellent written and verbal communication skills in English; able to craft clear briefs and build professional relationships with influencers and internal teams.

• Negotiation & Commercial Acumen: Experience negotiating deliverables and fees with creators; comfortable managing budgets and contractual terms.

• Project Management: Strong organizational skills, ability to manage multiple campaigns simultaneously, meet deadlines, and coordinate stakeholders.

• Creativity & Brand Fit: Eye for creative content that aligns with brand voice and audience preferences; ability to guide creators to deliver authentic, high-quality content.

• Legal Eligibility: Legal authorization to work in the country of employment is required.

Working Environment and Benefits

• Collaborative Team: Join a supportive marketing team focused on innovation and measurable results.

• Development Opportunities: Access to training, mentorship, and career growth within the company.

• Compensation & Perks: Competitive salary, performance-based incentives, and standard employee benefits; opportunities for flexible or hybrid working arrangements where available.

We are committed to an inclusive workplace and welcome applications from candidates of all backgrounds. Reasonable accommodations are available during the recruitment process upon request.